- - USA TODAY and Yahoo may earn commission from links in this article. Pricing and availability subject to change.Pop Mart's 'Monsters', famed Labubu join Macy's Thanksgiving Day Parade lineup

Amaris Encinas, USA TODAY October 29, 2025 at 6:32 PM

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Inflatable "Monsters" will take over New York on Thanksgiving Day,

Joining an assortment of giant character balloons, floats, and performers parading through the streets of New York City for the 99th annual Macy's Thanksgiving Day Parade on Thursday, Nov. 27, are Pop Mart's "Monsters," including the famed Labubu, the monster plushy so popular it spawned a knockoff.

The Beijing-based toy maker is cementing its global footprint with a themed float featuring an assortment of "beloved" characters.

"Friendsgiving in POP CITY" will "delight millions of Parade spectators and viewers nationwide as The MONSTERS and their friends visit North America for the first time and travel the streets of Manhattan this Thanksgiving for the Parade," a news release from Pop Mart stated.

Here's what to know about "Friendsgiving in POP CITY," including how to watch the parade at home this year.

Is your Labubu real? We spot differences between Pop Mart dolls and 'Lafufus'

Pop Mart's 'Monsters' join Macy's Thanksgiving Day Parade lineup

Making their debut aboard a Pop Mart-themed float on Thanksgiving Day are Skullpanda, Peach, Riot, Dimoo, Molly, Duckoo, and the "mischievous, yet kind-hearted duo" Labubu and Mokoko.

According to Pop Mart's news release, Labubu and Mokoko are "the first of their kind ever created for a Macy's Parade float — offering a spectacular display sure to capture the hearts of fans old and new." In addition to witnessing "Friendsgiving in POP CITY" in real time, fans of the brand will also have the chance to visit a special holiday pop-up located directly across the famed Macy's in New York City's Herald Square through the rest of the month.

Pop Mart's Skullpanda pop-up at 1 Penn Plaza, which opened on Oct. 20, "brings the bold Skullpanda 'You Found Me' series to life," the news release added.

"Bringing our characters to life at such a storied event represents a significant milestone for us as we kick off our 15th anniversary," Larry Lu, President of Pop Mart The Americas, said in a statement. "It is an honor to represent our team, artist partners, and the global POP MART community during one of the great traditions of the holiday season."

When is Macy's Thanksgiving Day Parade 2025?

This year's Thanksgiving Day Parade is scheduled to take place on Thursday, Nov. 27. Floats, balloons, marching bands, and a slew of other performers will parade through the streets of New York City from 8:30 a.m. to noon ET.

According to Macy's, the procession will air live on NBC and its corresponding streaming service, Peacock.

This article originally appeared on USA TODAY: Labubu joins the Macy's Thanksgiving Day Parade with giant inflatables

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